Insights

White papers, insights reports & nuggets of knowledge. If that’s your thing, help yourself!

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The Power of Micro-Influencers: Optimising the Human Elements of Influencer Marketing

Choosing to use micro-influencers for your next campaign means you’ll be locating and activating your brand’s most enthusiastic advocates and number one fans. This whitepaper shows you how you can tap into an extremely powerful and influential human network on social media.

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May the best platform win: Facebook joins the race to become influencer’s favourite social

Facebook’s Brand Collabs Manager feature is aimed at connecting brands to creators, so they can work out sponsored content and product placement deals – without Facebook taking a cut. So, what’s the catch?

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Millennial markets are the most lucrative yet for airlines – thanks to influencers.

Thanks to social media, influencer marketing is well and truly on the up. Influencers are used in all different segments of marketing, by a variety of companies – and now, thanks to millennials, airlines included.

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Unilever’s call-to-action begs the question: who is responsible for online fraud?

On the first day of Cannes Lions festival, Unilever – the FMCG-giant that is home to most of the brands in your bathroom and fridge – made a bold statement about its plans to improve the transparency and measurement of influencer marketing.

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How the luxury industry is utilising influencer marketing

We have a look at why the luxury industry just couldn’t say no to influencer marketing…

 

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Authenticity vs. conformity on social media

As Instagram continues to grow, its services continue to expand. The recent addition of the sliding poll only reinforces this fact – as well as another: Instagram is now fully open, and equipped, to allow influencers and brands to adapt their content strategy, based on data and feedback, ensuring that what they give out, is actually wanted by those it’s intended.

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Why retailers need to differentiate to drive engagement

With the promise of cheaper groceries, revamped superstores and a witty new jingle on the horizon,  the possible Sainsbury’s and Asda merger has the retail world in a spin, but how will competitors and more importantly, customers react?

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How you can introduce voice into your influencer strategy…

As THE leading AI tool, we explore the ways you can begin to implement voice into your influencer strategy.

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YouTube vs Twitch: Who is winning the social streaming war?

If we go on numbers alone, YouTube is the clear winner with a 343% growth of its streamer base in the past year. Twitch, by comparison, grew by 197%.

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Gaming influencers have their say on what’s next for the industry

In a space that’s ever-changing, gaming influencers tell us what the future of gaming looks like.

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Influencer contract must have: morality clause

We’re sharing our recommended morality and break clauses, which you should be using in all influencer contracts.

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Influencer marketing trends for 2018

Your definitive list of trends to copy and paste over the next 12-18 months, which are going to play a role in redefining what it means to be an influencer, agent or brand working with talent in 2018.

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When do influencers need representing?

It’s the hot topic of conversation right now, with leading influencers parting ways with leading talent management firms. We decided to have a deep dive and ask the question: when do, if indeed ever, influencers really need their own management?

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Is blogging dead?

Are you logging off blogging? We asked bloggers, vloggers and content creators across the UK, US and Western Europe what they think about the once famed medium.

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What do influencers think of influencer marketing?

You’ve probably heard what many people, including us, think about influencer marketing. But in our new video – it’s time to hear from the influencers themselves.

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Measuring the ROI of influencers

Everyone wants to make sure they’re going to see a return in business – granted. Here are four measurement techniques that can help you safeguard ROI when working with influencers.

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Are you paying influencers too much money?

It’s a question we’re always asked. Read our latest white paper to find out how much you should be paying influencers and what the investment is truly worth.

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Fraudulent influencer behaviour

This white paper delves into the world of Instagram and explores the current phenomenon of fraudulent influencers. We look at the ways in which Instagram is tackling the issue of phoney users and how brands need to start doing the same.

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Want to know why Connects exists?

If you want to know more about Connects and how we do things differently, from archetypes to tracking. Watch our video on why we exist.

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Snapchat Vs Instagram Stories

Ever wondered if your brand should be on Instagram Stories or Snapchat, or both? We surveyed 200 influencers to see what they think, what they use and why.

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If you have something that inspires and you’d like to share it with us, then get in touch and let’s chat. Contact us