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Facebook’s Brand Collabs Manager feature is aimed at connecting brands to creators, so they can work out sponsored content and product placement deals – without Facebook taking a cut. So, what’s the catch?Read More
Thanks to social media, influencer marketing is well and truly on the up. Influencers are used in all different segments of marketing, by a variety of companies – and now, thanks to millennials, airlines included.Read More
On the first day of Cannes Lions festival, Unilever – the FMCG-giant that is home to most of the brands in your bathroom and fridge – made a bold statement about its plans to improve the transparency and measurement of influencer marketing.Read More
We have a look at why the luxury industry just couldn’t say no to influencer marketing…
As Instagram continues to grow, its services continue to expand. The recent addition of the sliding poll only reinforces this fact – as well as another: Instagram is now fully open, and equipped, to allow influencers and brands to adapt their content strategy, based on data and feedback, ensuring that what they give out, is actually wanted by those it’s intended.Read More
With the promise of cheaper groceries, revamped superstores and a witty new jingle on the horizon, the possible Sainsbury’s and Asda merger has the retail world in a spin, but how will competitors and more importantly, customers react?Read More
As THE leading AI tool, we explore the ways you can begin to implement voice into your influencer strategy.Watch
If we go on numbers alone, YouTube is the clear winner with a 343% growth of its streamer base in the past year. Twitch, by comparison, grew by 197%.Read More
In a space that’s ever-changing, gaming influencers tell us what the future of gaming looks like.Watch
We’re sharing our recommended morality and break clauses, which you should be using in all influencer contracts.Download
Your definitive list of trends to copy and paste over the next 12-18 months, which are going to play a role in redefining what it means to be an influencer, agent or brand working with talent in 2018.
It’s the hot topic of conversation right now, with leading influencers parting ways with leading talent management firms. We decided to have a deep dive and ask the question: when do, if indeed ever, influencers really need their own management?Download
Are you logging off blogging? We asked bloggers, vloggers and content creators across the UK, US and Western Europe what they think about the once famed medium.Download
You’ve probably heard what many people, including us, think about influencer marketing. But in our new video – it’s time to hear from the influencers themselves.Watch
Everyone wants to make sure they’re going to see a return in business – granted. Here are four measurement techniques that can help you safeguard ROI when working with influencers.Download
It’s a question we’re always asked. Read our latest white paper to find out how much you should be paying influencers and what the investment is truly worth.Download
This white paper delves into the world of Instagram and explores the current phenomenon of fraudulent influencers. We look at the ways in which Instagram is tackling the issue of phoney users and how brands need to start doing the same.Download
If you want to know more about Connects and how we do things differently, from archetypes to tracking. Watch our video on why we exist.Watch
Ever wondered if your brand should be on Instagram Stories or Snapchat, or both? We surveyed 200 influencers to see what they think, what they use and why.Watch