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Insights

White papers, insights reports & nuggets of knowledge. If that’s your thing, help yourself!

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Long-form Media Is Making A Comeback

We are currently in the middle of what will probably turn out to be the most interesting change within the marketing world.

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SKY NEWS: Ian King

Well, that is it – another season of Love Island complete. Did anyone have money on Greg and Amber winning the show? We certainly didn’t!

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BBC Breakfast: What does the future hold for the Love Island finalists?

Tonight is bittersweet; it is the Love Island Finale which means the wait is over on who will be crowned the winning couple but it also means, it’s all over (until winter when it’s now rumored to be on our screens not once, but twice a year after it received an additional £8M above their advertisement target).

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Influencer Job Description

So, you want to be an influencer?

You’ve been slaving away at your desk for years now, and as you scroll through your insta feed on the way home every night, you start to think: maybe I could be an influencer?

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How To Work With Meme Accounts, and How To Make Them Work For You

Pretty much since the dawn of the internet age, memes of all shapes and sizes have been flooding social feeds.
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What “No-Likes” on Instagram means for fraudulent influencer activity

Even though it’s yet to land in the UK or US, Instagram have announced that they’re removing likes from Instagram. The reason?

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Unlucky 7: Common Influencer Marketing Mistakes Brands Keep Making

These are our top tips for getting influencer marketing right!

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Why Your Business Should Be Investing In Podcasts

We recently spoke to the BBC World News channel, and its 120 million viewers, around why your business should be investing in podcasts. For those of you that missed it, the highlights are as follows:

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Why Hiring An Activist-Influencer To Merely Tick Your Ethical Boxes Is Not Okay

In 2017 The Guardian wrote an article entitled ‘Sex doesn’t sell anymore, activism does.’ Whilst brands are attempting to outdo each other with apparent acts of mega generosity, the catch is that they’ll only do so if their customers are watching. (more…)

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James Charles and The Power of Cancel Culture

You might not have heard of ‘Cancel Culture’ yet, but the social media phenomenon already has its own Wikipedia page.

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The Face Of Influence Is Changing

The phrase ‘gram worthy’ and newly coined terms like ‘Instagrammable’ (we’re betting on it being the Oxford Dictionary’s 2019 Word Of The Year – you heard it here first) are expressions familiar to nearly all of us nowadays. (more…)

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Four Influencer Marketing Platforms That Aren’t Instagram

Human beings process pictorial content 50 times faster than text, so it’s really no surprise that Instagram has more than 1 billion users. (more…)

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Article 13 is here and it might just break the internet, literally…

In case you missed it, over the last couple of weeks the EU announced that it would be backing a controversial new copyright law adapted and appropriate for the digital age of content. (more…)

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Connected Homes: The Ambient Era of Advertisement

We recently attended a talk given by the agency Unruly based around helping brands and customers navigate the ‘connected home space’.

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Why no one is coming to your press event

The whole point of social media is that it’s community based. If you hold a one-off press event, invite some influencers and expect that to launch your product, you’re wrong.

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Brands are making the move from seasonal fashion moments to real-time influencer launches

This week H&M announced that it would forgo its seasonal appearance on the Paris Fashion Week show schedule, which it’s held for five years, instead debuting its SS19 Studio collection on a three-day trip to Sedona, Arizona.

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Top Five Influencer Marketing Trends for 2019

From the jaw-dropping Fyre Festival exposé to the CMA’s smackdown on transparency in advertising, 2019 is already shaping up to be a hell of a ride when it comes to influencer marketing.

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The shifting landscape of sport, and how influencers can add value

2018 must have been the year of reckoning – here at Seen Connects we’ve seen some pretty seismic shifts in a number of industries, a particularly interesting one being the sports space.

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Fashion and Sustainability: How influencers are changing our relationship with consumption

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Instagram’s Crackdown on Fake Followers

We have been talking about fake social followers for some time. Last year, we called out platforms like Instagram and Twitter for shirking responsibility and not playing their part to clean up their platforms (you can read that article here). And it now seems that Instagram are in the process of answering our call.

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