The whole point of social media is that it’s community based. If you hold a one-off press event, invite some influencers and expect that to launch your product, you’re wrong.

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This week H&M announced that it would forgo its seasonal appearance on the Paris Fashion Week show schedule, which it’s held for five years, instead debuting its SS19 Studio collection on a three-day trip to Sedona, Arizona.

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From the jaw-dropping Fyre Festival exposé to the CMA’s smackdown on transparency in advertising, 2019 is already shaping up to be a hell of a ride when it comes to influencer marketing.

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2018 must have been the year of reckoning – here at Seen Connects we’ve seen some pretty seismic shifts in a number of industries, a particularly interesting one being the sports space.

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We have been talking about fake social followers for some time. Last year, we called out platforms like Instagram and Twitter for shirking responsibility and not playing their part to clean up their platforms (you can read that article here). And it now seems that Instagram are in the process of answering our call.

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With reports of a decline in retail sales both online and in bricks and mortar stores, we investigate what businesses are doing to drive footfall and sales.

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We’ve all seen it. Whether it’s on a YouTube video, Instagram post or a good old-fashioned blog, “hashtag Ad” has become part of our everyday vernacular.

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We know, we know – you’re still being bombarded by holiday spam and you’re not quite ready to trade your Aperol Spritz for mulled wine – but if you want to be a merry marketer this December, it’s time to start thinking about Christmas.

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Facebook’s Brand Collabs Manager feature is aimed at connecting brands to creators, so they can work out sponsored content and product placement deals – without Facebook taking a cut. So, what’s the catch?

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Thanks to social media, influencer marketing is well and truly on the up. Influencers are used in all different segments of marketing, by a variety of companies – and now, thanks to millennials, airlines included.

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On the first day of Cannes Lions festival, Unilever – the FMCG-giant that is home to most of the brands in your bathroom and fridge – made a bold statement about its plans to improve the transparency and measurement of influencer marketing.

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As Instagram continues to grow, its services continue to expand. The recent addition of the sliding poll only reinforces this fact – as well as another: Instagram is now fully open, and equipped, to allow influencers and brands to adapt their content strategy, based on data and feedback, ensuring that what they give out, is actually wanted by those it’s intended.

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With the promise of cheaper groceries, revamped superstores and a witty new jingle on the horizon,  the possible Sainsbury’s and Asda merger has the retail world in a spin, but how will competitors and more importantly, customers react?

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If we go on numbers alone, YouTube is the clear winner with a 343% growth of its streamer base in the past year. Twitch, by comparison, grew by 197%.

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