The new BBC Three series set within the offices of Salford-based company In The Style provides a glimpse inside the world of ultra-fast fashion and the role influencer marketing has played in the company’s success.

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TikTok is huge, really huge. The Chinese-owned social media platform which currently boasts 600 million active users and was the most downloaded app of 2018. See? Huge.

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This morning we were invited onto BBC News; Worklife to talk about whether influencer marketing is here to stay.

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Natalie Massenet was told it would never work. People would never buy luxury clothing and accessories online, ever.

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We are currently in the middle of what will probably turn out to be the most interesting change within the marketing world.

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Well, that is it – another season of Love Island complete. Did anyone have money on Greg and Amber winning the show? We certainly didn’t!

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Tonight is bittersweet; it is the Love Island Finale which means the wait is over on who will be crowned the winning couple but it also means, it’s all over (until winter when it’s now rumored to be on our screens not once, but twice a year after it received an additional £8M above their advertisement target).

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So, you want to be an influencer?

You’ve been slaving away at your desk for years now, and as you scroll through your insta feed on the way home every night, you start to think: maybe I could be an influencer?

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Pretty much since the dawn of the internet age, memes of all shapes and sizes have been flooding social feeds.
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Even though it’s yet to land in the UK or US, Instagram have announced that they’re removing likes from Instagram. The reason?

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These are our top tips for getting influencer marketing right!

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We recently spoke to the BBC World News channel, and its 120 million viewers, around why your business should be investing in podcasts. For those of you that missed it, the highlights are as follows:

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In 2017 The Guardian wrote an article entitled ‘Sex doesn’t sell anymore, activism does.’ Whilst brands are attempting to outdo each other with apparent acts of mega generosity, the catch is that they’ll only do so if their customers are watching. (more…)

You might not have heard of ‘Cancel Culture’ yet, but the social media phenomenon already has its own Wikipedia page.

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The phrase ‘gram worthy’ and newly coined terms like ‘Instagrammable’ (we’re betting on it being the Oxford Dictionary’s 2019 Word Of The Year – you heard it here first) are expressions familiar to nearly all of us nowadays. (more…)

Human beings process pictorial content 50 times faster than text, so it’s really no surprise that Instagram has more than 1 billion users. (more…)

We recently attended a talk given by the agency Unruly based around helping brands and customers navigate the ‘connected home space’.

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The whole point of social media is that it’s community based. If you hold a one-off press event, invite some influencers and expect that to launch your product, you’re wrong.

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