Insights

White papers, insights reports & nuggets of knowledge. If that’s your thing, help yourself!

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James Charles and The Power of Cancel Culture

You might not have heard of ‘Cancel Culture’ yet, but the social media phenomenon already has its own Wikipedia page.

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The Face Of Influence Is Changing

The phrase ‘gram worthy’ and newly coined terms like ‘Instagrammable’ (we’re betting on it being the Oxford Dictionary’s 2019 Word Of The Year – you heard it here first) are expressions familiar to nearly all of us nowadays. (more…)

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Four Influencer Marketing Platforms That Aren’t Instagram

Human beings process pictorial content 50 times faster than text, so it’s really no surprise that Instagram has more than 1 billion users. (more…)

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Article 13 is here and it might just break the internet, literally…

In case you missed it, over the last couple of weeks the EU announced that it would be backing a controversial new copyright law adapted and appropriate for the digital age of content. (more…)

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Connected Homes: The Ambient Era of Advertisement

We recently attended a talk given by the agency Unruly based around helping brands and customers navigate the ‘connected home space’.

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Why no one is coming to your press event

The whole point of social media is that it’s community based. If you hold a one-off press event, invite some influencers and expect that to launch your product, you’re wrong.

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Brands are making the move from seasonal fashion moments to real-time influencer launches

This week H&M announced that it would forgo its seasonal appearance on the Paris Fashion Week show schedule, which it’s held for five years, instead debuting its SS19 Studio collection on a three-day trip to Sedona, Arizona.

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Top Five Influencer Marketing Trends for 2019

From the jaw-dropping Fyre Festival exposé to the CMA’s smackdown on transparency in advertising, 2019 is already shaping up to be a hell of a ride when it comes to influencer marketing.

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The shifting landscape of sport, and how influencers can add value

2018 must have been the year of reckoning – here at Seen Connects we’ve seen some pretty seismic shifts in a number of industries, a particularly interesting one being the sports space.

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Fashion and Sustainability: How influencers are changing our relationship with consumption

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Instagram’s Crackdown on Fake Followers

We have been talking about fake social followers for some time. Last year, we called out platforms like Instagram and Twitter for shirking responsibility and not playing their part to clean up their platforms (you can read that article here). And it now seems that Instagram are in the process of answering our call.

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The Future of Retail: four ways brands can drive footfall and sales

With reports of a decline in retail sales both online and in bricks and mortar stores, we investigate what businesses are doing to drive footfall and sales.

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THIS Influencer Has To Pay Snapchat $90,000. Here’s How You Can Avoid The Same: Navigating the world of #Ads

We’ve all seen it. Whether it’s on a YouTube video, Instagram post or a good old-fashioned blog, “hashtag Ad” has become part of our everyday vernacular.

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Five tips for activating influencer marketing this Christmas

We know, we know – you’re still being bombarded by holiday spam and you’re not quite ready to trade your Aperol Spritz for mulled wine – but if you want to be a merry marketer this December, it’s time to start thinking about Christmas.

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The Power of Micro-Influencers: Optimising the Human Elements of Influencer Marketing

Choosing to use micro-influencers for your next campaign means you’ll be locating and activating your brand’s most enthusiastic advocates and number one fans. This whitepaper shows you how you can tap into an extremely powerful and influential human network on social media.

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May the best platform win: Facebook joins the race to become influencer’s favourite social

Facebook’s Brand Collabs Manager feature is aimed at connecting brands to creators, so they can work out sponsored content and product placement deals – without Facebook taking a cut. So, what’s the catch?

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Millennial markets are the most lucrative yet for airlines – thanks to influencers.

Thanks to social media, influencer marketing is well and truly on the up. Influencers are used in all different segments of marketing, by a variety of companies – and now, thanks to millennials, airlines included.

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Unilever’s call-to-action begs the question: who is responsible for online fraud?

On the first day of Cannes Lions festival, Unilever – the FMCG-giant that is home to most of the brands in your bathroom and fridge – made a bold statement about its plans to improve the transparency and measurement of influencer marketing.

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How the luxury industry is utilising influencer marketing

We have a look at why the luxury industry just couldn’t say no to influencer marketing…

 

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Authenticity vs. conformity on social media

As Instagram continues to grow, its services continue to expand. The recent addition of the sliding poll only reinforces this fact – as well as another: Instagram is now fully open, and equipped, to allow influencers and brands to adapt their content strategy, based on data and feedback, ensuring that what they give out, is actually wanted by those it’s intended.

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If you have something that inspires and you’d like to share it with us, then get in touch and let’s chat. Contact us