Rightmove
Building a community of Rightmove fans on TikTok
Influencer packing her flat up into boxes
Connects plus icon chrlorophyll
1,127%
Follower Growth
Connects plus icon chrlorophyll
3.2M
Total Impressions
Connects plus icon chrlorophyll
2.1M
Total Reach
Connects plus icon chrlorophyll
1.1M
Total Engagements
Connects plus icon chrlorophyll
Connects plus icon chrlorophyll
Challenge

Rightmove asked us to grow their TikTok channel and presence by championing brand awareness using their “Believe it” tagline with First time buyers and renters.

Context

Understanding our Gen Z audience on TikTok was pivotal. Users seek relatable content that entertains and informs, and so we tapped into existing communities on the app, forging connections through engaging content. We know that Gen Z aren’t just using Rightmove practically, they use the platform on a more playful level too – be it manifesting their next move or window shopping for their dream home.

Connection

To strengthen brand recall and drive brand loyalty, we strategically mapped out content to focus on all stages of the rental to purchase journey that would appeal to the younger audience on TikTok. Keeping the growth objective front and centre, we adopted a dual posting strategy & amplified with paid to drive awareness of Rightmove’s channel. Fundamental to this was working with creators whose content mixed well and resonated with Rightmove’s audience.

No items found.
Creation

We aligned our creator selection to three distinct mindsets that aligned to Rightmove’s brand personality and values; ‘chain free,’ those using Rightmove for reasons outside of the norm, ‘window shoppers’ curious of what properties are out there / playing house and ‘getting the keys’ - creators ready to move.

Conversion

Rightmove’s TikTok account saw a staggering 1,127% follower growth, with 17.2K new followers gained directly from this campaign, placing it in the top 1% of growing TikTok accounts during the campaign period according to Tagger. The campaign had a total reach of 2 million and over 1 million engagements.

What people say about Connects, the influencer and social marketing agency
Icon quote

Let's have a conversation

Ask us how we create connections that stand out.
Contact Us
Arrow button right