It’s back, baby. And just like that, our summer evenings are once again all-booked-up.
Whether you love to hate it, hate to love it or anywhere in-between – Love Island isn’t going anywhere. Contestants are always asked the same question, “Are you in this for love or are you in this for the IG following?”. The lucky ones that can have both are few and far between – we see you Molly-Mae – so let’s take a moment to uncover who Love Island’ biggest success stories have been and where they are now…
“It’s back, baby.”
+ Molly-Mae Hague
IG: 5.5M | ER: 6.6%
Brand Partnerships: Pretty Little Thing, Beauty Works, Kylie Skin, Oh Polly, Look Fantastic, Cosmetips, Beauty Works Hair Extensions,
Estimated worth: £2.4M
Molly-Mae is the absolute front-runner when it comes to Love Island success stories. From an earnest, non-cynical point of view, she found love. Which for this show, is like winning the jackpot. Except, she has quite literally won big financially too.
Since leaving the villa, Molly has had an ongoing, successful partnership with online retailer PrettyLittleThing.com. She has also used her huge social following – of over five million – to successfully launch her own fake tan brand Filter by Molly-Mae. Already a successful influencer and YouTuber before the island, MM didn’t have to learn on the job as many of the other islanders have had to do. For Molly-Mae, this was a case of scaling her business up, not starting from scratch.
+ Dani Dyer
IG: 3.4M | ER: 1.9%
Brand Partnerships: In The Style, Vaseline, Surf, My Babiie
Estimated worth: £1.7M
So no, it didn’t work out between 2018 Love Island winners Jack and Dani. But we have a sneaking suspicion, she’s not losing too much sleep over that anymore.
Straight out of Love Island Dani struck a still-ongoing clothing deal with In The Style, before going on to launch a podcast with her dad Sorted With The Dyers, and write an autobiography What Would Dani Do?
Like Molly-Mae, Dani was no stranger to the limelight before Love Island. Not as an influencer, but as daughter of actor and quite unoriginal-name-giver Danny Dyer. According to The Tab, now a successful star in her own right Dani can earn up to £30k for a single sponsored Instagram post. Not too shabby at all.
+ Tommy Fury
IG: 3.4M | ER: 8%
Brand Partnerships: BoohooMan
Estimated worth: £2M
Similarly to Dani, Tommy wasn’t exactly a household name before entering the villa, but certainly had a recognisable surname. Much like his famous brother Tyson, Tommy also had – and has – his own boxing career on top of his newfound role as a social media influencer.
As an athlete – training, fights and recovery are all-important. So you’d think fashion brand deals and business ventures would take a back seat? No chance. Tommy was soon snapped up as a BoohooMan ambassador and has released his own style edit with the hugely popular fashion brand.
+ Maura Higgins
IG: 3.2M | ER: 5%
Brand Partnerships: Boohoo, Ann Summers, Primark, Inglot
Estimated worth: £1M
Perhaps not the luckiest in love when it comes to Love Island – Maura has had the luck of the Irish in many other ways. A hard-working powerhouse – with seemingly impressive management too – Maura is still pulling in new brand partnerships since leaving the show’s villa two years ago.
Recently she launched her Inglot x Maura makeup collection in retail giant Superdrug. Just last year we saw her launch her own range of false eyelashes with Primark, no doubt a dream come true for the former model, as well as collections and edits respectively with long-term brand partners Ann Summers and Boohoo. Setting her sights beyond social media too, Maura also took part in Dancing on Ice in 2020.
+ Amber Rose Gill
IG: 2.6M | ER: 3.6%
Brand Partnerships: Miss Pap, Public Desire
Estimated worth: £2M
The show’s unexpected winner in 2019 became somewhat of an unexpected winner in the financial stakes too. Her share of the £50,000 prize was really just the beginning – straight off the back of the show’s finale she secured a deal with retailer Miss Pap, and just last month a collection with women’s footwear brand Public Desire too.
What has been really successful for Amber though is finding her niche outside of the well-trodden path of fashion and beauty partnerships. Having transformed her own body in an all-natural way, she launched her own fitness and weight loss platform Amber Flexx, a subscription service which gives users daily, monthly and six week exercise and diet plans.By creating a subscription model – Amber has not only created a business with room to grow and scale massively, but created a regular income independent of her social media output. Clever Amber – we love to see it.
+ Olivia Bowen (Buckland)
IG: 2.6M | ER: 1.7%
TikTok: 614K (@thebowens)
Brand Partnerships: Boux Avenue, In The Style
Estimated worth: £4.5M (with husband Alex)
Not only did Olivia make it to the show’s 2016 final – but she found love with now-husband Alex too. Winning. Since then the couple have remained firmly in the spotlight, monetising their content and securing endless brand partnerships and opportunities along the way.
The unique way Olivia has made her post-show fame work in a long-term way (five years really is long in Love Island years!) is to think outside of the usual social media platforms. Yes, since leaving Love Island, has created her own clothing brand with Alex – Exempt Society, but it’s their TV work that has given the Bowens longevity. Having secured a lucrative exclusive for their wedding in OK! Magazine (rumoured to be £25k deal) – Olivia then went on to host Second Chance Dresses on TLC, as well as another reality show with husband Alex (also on TLC) – Olivia and Alex: Happily Ever After. Power couple? Absolutely.
+ Kem Cetinay
IG: 2.3M | ER: 0.97%
Brand Partnerships: Primark
Estimated worth: £1.5M
He won Love Island’s 2017 series along with girlfriend at the time Amber Davies. And has appeared in just about every form of media since then. In no particular order there’s Dancing on Ice (as a contestant in 2018 and then as roving reporter in 2019 and 2020), three collections with Primark, multiple endeavours with friend and fellow contestant Chris Hughes (there was a song release Little Bit Leave It, TV show You Vs Chris and Kem, another TV show Straight Outta Love Island as well as workout DVD Chris & Kem 100% Fit).
Unbelievably, that’s not all. Busy boy Kem also hosted a Love Island Podcast with Arielle Free, is a mental health advocate working with Happiful Magazine and @calmzone, will shortly be flexing his cooking skills on Masterchef 2021 – a clever pre-promotion for soon-to-launch restaurant Array in Essex. Talk about grafting.
+ Chris Hughes
IG: 2.1M | ER: 1.9%
Brand Partnerships: Topman, McDonalds
Estimated worth: £1.4M
We’ve touched on Chris’ countless projects with Kem Cetinay already. But like Kem, Chris has had his own successful solo career since leaving the villa in 2017 too. Straight after the show, he starred in a new reality TV series with then-girlfriend Olivia Attwood – Chris and Olivia: Crackin’ On. Proving himself to be a formidable on-screen talent, he’s since then started his own Golf YouTube channel, as well as regular commentator slots with ITV Racing. Chris also starred alongside his brother Ben in a documentary about male fertility called Me, My Brother and Our Balls. Oh and did we mention his book? Yep, he’s found the time to write his autobiography too – the aptly titled – You Bantering Me?
+ Jack Fincham
IG: 2M | ER: 1.1%
Estimated worth: £1M
We all kind of fell in love with former pen salesman Jack during series four. And while his relationship with former girlfriend and contestant Dani Dyer didn’t work out, the boy’s done good. After leaving the villa the couple were immediately snapped up by ITV for their very own reality show Jack and Dani: Live After Love Island. He then promptly went on to launch his own range of pens – a longstanding pipe dream of his – and reportedly earned around half a million pounds from personal appearances in the months following the show. Aside from a brief dalliance on Celebs Go Dating, he has now set his sights on being a professional athlete – making his debut as a boxer this year. And lord knows there’s prize money to be won in that game. Ding ding for Jack Fincham’s round two.
+ Ovie Soko
IG: 1.8M | ER: 2.34%
Brand Partnerships: ASOS
Estimated worth: £2M
He was the gentle giant the world fell in love with. Ovie Soko was already a pro basketball player before joining Love Island – though not quite earning the big bucks having narrowly missed out on making the notoriously well-paid NBA. He now plays in the British Basketball League (where his salary is capped at £200,000 per year) as well as for Le Mans Sarthe Basket team in France where he is expected to earn the same again.
Not only has his basketball career continued to flourish on leaving the villa – Ovie’s snapped up some pretty lucrative partnerships and deals off the court too. Straight after Love Island Ovie collaborated on a collection with online giant ASOS, as well as having his own show on BBC Three last year – Ovie: Life After Reality TV. And lastly – because at this stage it’d almost be weird not to – he published his very own book, a positive-thinking manual called You Are Dope: Let the power of positive energy into your life.