We partnered with two influencers known for their playful, fun, light-hearted content to create social hype around the new Snickers Creamy bar. Chosen for the archetypical alignment to the campaign’s messaging – they were tasked with creating scroll-stopping content fuelled by Snickers Creamy.
The campaign’s creative concept saw @RealPerriKiely and @SamThompsonUK give their most awkward anecdotes a smooth upgrade. They created fun, playful clips showing awkward situations get smoothed over. With Snickers Creamy powering them all the way.
Over a 4-week campaign period with £10,000 media spend we delivered a staggering 11.8M impressions, reaching over 11.2M people generating an epic social buzz for Snickers Creamy.
This concept lent itself perfectly to paid – allowing us to optimise 60 second edits into high-performing 15 second cuts without sacrificing the narrative. Reaching over 9M people, driving over 9.4M impressions at a CPE of £0.01.
Finally, its creativity meant Sam and Perri’s audiences loved it like they would organic content – generating social buzz and positive sentiment such as “This dude is the king of marketing”, “This is actually the funniest thing ever” and “I don’t know why but I watched this three times, really enjoyed it haha”.