Celebrity
Established
Emerging
EntryDefinition:
Flat-out famous, these influencers have extensive reach, passionate followers and are perfectly suited to generate overall brand awareness, advocacy and that elusive press coverage. We don’t stop there – offering celebrity production, celebrity ambassadors, and celebrity strategies too.
Success Metrics:
Integrated coverage, press, paid ads, conversion.
Brand uplift, referral traffic, conversion rates.
Social Metrics: Mass impressions and mass reach.
Definition:
Still in the big leagues, these influencers are particularly powerful. Since their audience is generally focused around a particular interest, there’s the opportunity to leverage their enthusiasm into engagements.
Success Metrics:
Conversion rates, referral traffic, paid ads.
Meaningful engagement leading to sales (revenue).
Social Metrics: Impressions, reach, CPE.
Definition:
Thought leaders with bags of credibility, emerging influencers are on the cusp of stardom, yet manage to maintain the relatable, conversational traits of your own social circle.
Success Metrics:
Exposure to new audiences, referral traffic.
Niche engagements & grid engagements, unique fans with unique interests.
Social Metrics: Engagements and E.R%.
Definition:
Despite a relatively low profile in terms of reach, entry tier influencers are experts within their spheres in the social space, and often have engagement rates soaring above the crowd.
Success Metrics:
Exploring new markets, brand loyalty, additional deliverables.
Social Metrics: Added value content, valuable click through rate.
with us