Competing – be it as an athlete or a gamer – requires kit. So collaborations between sportswear brands and Esports has always felt like a natural fit. But what about high fashion. Seems like a stretch right? Actually, no.
Huge hype, virality and sell-out collaborations – are gamers the new sneakerheads when it comes to influencer marketing?
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From Molly-Mae to Dani Dyer who are the richest, most-successful Love Island contestants?
It’s back, baby. And just like that, our summer evenings are once again all-booked-up. (more…)
UH-HUH HUNNY: Why Drag and Influencer Marketing Are the Perfect Match
It’s Christmas in the Queer community. Eurovision, Pride and all sorts are on the horizon, so, Henny, let’s discuss ‘dragvertising’. (more…)
UNDER THE INFLUENCE: How To Sell Alcohol On Social Media
An influencer marketing guide to making alcohol brands fly – from following the rules to nailing the brief.
Boost Your Sustainability By Working With Influencers
A campaign where brand, influencer and consumer explore sustainability together, is a campaign that increases brand trust and protects the planet. Here’s your guide to making it work.
NFTs and Influencers: A Match Made in Heaven
An introduction to NFTs; how blockchain and cryptocurrency can unlock new potential for brands, who’s cashing in early, and why influencers are the route to success.
Everything You Need To Know About Clubhouse
A low-down on the app du jour, Clubhouse: an invite-only, podcast party mashup, perfect for giving people an audible soapbox. But, is that a good thing?
Facebook Vs. Apple: The Data Fight Of Our Generation
Everything you need to know about Facebook’s data fight over Apple’s iOS 14 update, and whether consequences will affect your brand’s ads.
A YEAR OF PURPOSE: 2021’s Influencer Marketing Trends
A one-stop-shop for everything you need to know about social media, influencers and digital marketing for the upcoming year, featuring case studies and stats galore.
10 Lessons We Learnt In 2020
It’s no secret that whatever world you work in, each year brings new challenges. (more…)
20 Celebrities That Defined 2020
Celebrities seemed to take on a new lease of life in 2020. Previous years have seen Hollywood’s finest take a back foot, as more relatable influencers sat centre stage – but this year, the famous faces who entertain, educate, lead and delight found new ways to be empathetic and engaging.
Why Celebrities Are STILL A Relevant Part Of The Influencer Mix
How to use celebrities to successfully drive impact and ROI in your influencer marketing strategy. (more…)
A GUIDE TO ENSURING YOUR INFLUENCER CAMPAIGN IS SUCCESSFUL
What actually is data-led influencer marketing? Most brands, agencies and creators will go about influencer marketing differently. (more…)
HOPE AND HAPPINESS: How To Understand Your Customers This Season
How to effectively measure the return on investment when it comes to influencer marketing.
Looking Ahead: Your ‘New Normal’ Influencer Marketing Toolkit
A lot has happened in the last six months. It seems the only constant in the wake of 2020, will be change…
SOCIAL COMMERCE: 2020’s Answer To Effective ROI
Everything you need to know about the latest commerce trends, and how best to maximise their usage for your brand.
Do influencers still need management?
Talent management is nothing new – all musicians, actors, TV presenters and writers have had teams behind them for years.