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Insights

White papers, insights reports & nuggets of knowledge. If that’s your thing, help yourself!

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ASMR: How Brands Are Raising Their Profiles

Though YouTube is most commonly associated with visual content, sound-oriented ASMR videos are resonating with millions of users.

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Tech Predictions for 2020

As we embark on a new decade, we find ourselves in an increasingly instantaneous environment. We now officially live in a 5G world, and pretty much every household appliance in our homes can not only speak to us, but also complete menial tasks on cue, without so much as a whisper.

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Will Instagram overtake Amazon as the world’s biggest DTC marketplace?

Since launching in the summer of 2018, shopping savvy millennials have been making purchases via the world’s hub of pictorial inspiration. According to Facebook, “Instagram Shopping gives your business an immersive storefront.”

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BBC World News Interview: Are we suffering from Influencer fatigue?

Last Friday, we were invited on to BBC World News to discuss a question that’s been cropping in the industry for some time: Is 2020 is the year of influencer fatigue?

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2020 INFLUENCER SUCCESS: the 5 things you NEED to know!

2019 was the biggest year yet for influencer marketing, and the charge shows no signs of slowing down.

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Feed The Vote: Influencers and the General Election

Are Influencers influencing the election?

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BBC Breaking Fashion: Harnessing the power of influencers

The new BBC Three series set within the offices of Salford-based company In The Style provides a glimpse inside the world of ultra-fast fashion and the role influencer marketing has played in the company’s success.

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Our Parenting Influencer Trend Report 2020

The parenting influencer space has grown particularly rapidly in recent years. Nowadays, finding mums and dads who don’t follow other parents for inspiration or advice would be a challenge! Download our full parenting report below.

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Why it’s time your influencer campaigns were on TikTok

TikTok is huge, really huge. The Chinese-owned social media platform which currently boasts 600 million active users and was the most downloaded app of 2018. See? Huge.

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BBC News; Worklife: 2020 influencer marketing

This morning we were invited onto BBC News; Worklife to talk about whether influencer marketing is here to stay.

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Putting A Ring On The Social Space: Why Jewellery Brands Should Work With Influencers

Natalie Massenet was told it would never work. People would never buy luxury clothing and accessories online, ever.

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Long-form Media Is Making A Comeback

We are currently in the middle of what will probably turn out to be the most interesting change within the marketing world.

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SKY NEWS: Connects on the Ian King Show

Well, that is it – another season of Love Island complete. Did anyone have money on Greg and Amber winning the show? We certainly didn’t!

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BBC Breakfast: What does the future hold for the Love Island finalists?

Tonight is bittersweet; it is the Love Island Finale which means the wait is over on who will be crowned the winning couple but it also means, it’s all over (until winter when it’s now rumored to be on our screens not once, but twice a year after it received an additional £8M above their advertisement target).

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Influencer Job Description – What Does It Take?

So, you want to be an influencer?

You’ve been slaving away at your desk for years now, and as you scroll through your insta feed on the way home every night, you start to think: maybe I could be an influencer?

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How To Work With Meme Accounts, and How To Make Them Work For You

Pretty much since the dawn of the internet age, memes of all shapes and sizes have been flooding social feeds.
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What “No-Likes” on Instagram means for fraudulent influencer activity

Even though it’s yet to land in the UK or US, Instagram have announced that they’re removing likes from Instagram. The reason?

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Unlucky 7: Common Influencer Marketing Mistakes Brands Keep Making

These are our top tips for getting influencer marketing right!

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Why Your Business Should Be Investing In Podcasts

We recently spoke to the BBC World News channel, and its 120 million viewers, around why your business should be investing in podcasts. For those of you that missed it, the highlights are as follows:

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Why Hiring An Activist-Influencer To Merely Tick Your Ethical Boxes Is Not Okay

In 2017 The Guardian wrote an article entitled ‘Sex doesn’t sell anymore, activism does.’ Whilst brands are attempting to outdo each other with apparent acts of mega generosity, the catch is that they’ll only do so if their customers are watching. (more…)

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If you’re an influencer and want to be considered for campaigns, get in touch at info@seenconnects.com