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Insights

White papers, insights reports & nuggets of knowledge. If that’s your thing, help yourself!

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Huge hype, virality and sell-out collaborations – are gamers the new sneakerheads when it comes to influencer marketing?

Competing – be it as an athlete or a gamer – requires kit. So collaborations between sportswear brands and Esports has always felt like a natural fit. But what about high fashion. Seems like a stretch right? Actually, no.

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From Molly-Mae to Dani Dyer who are the richest, most-successful Love Island contestants?

It’s back, baby. And just like that, our summer evenings are once again all-booked-up. (more…)

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UH-HUH HUNNY: Why Drag and Influencer Marketing Are the Perfect Match

It’s Christmas in the Queer community. Eurovision, Pride and all sorts are on the horizon, so, Henny, let’s discuss ‘dragvertising’. (more…)

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UNDER THE INFLUENCE: How To Sell Alcohol On Social Media

An influencer marketing guide to making alcohol brands fly – from following the rules to nailing the brief.

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Boost Your Sustainability By Working With Influencers

A campaign where brand, influencer and consumer explore sustainability together, is a campaign that increases brand trust and protects the planet. Here’s your guide to making it work.

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NFTs and Influencers: A Match Made in Heaven

An introduction to NFTs; how blockchain and cryptocurrency can unlock new potential for brands, who’s cashing in early, and why influencers are the route to success.

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Everything You Need To Know About Clubhouse

A low-down on the app du jour, Clubhouse: an invite-only, podcast party mashup, perfect for giving people an audible soapbox. But, is that a good thing?

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Facebook Vs. Apple: The Data Fight Of Our Generation

Everything you need to know about Facebook’s data fight over Apple’s iOS 14 update, and whether consequences will affect your brand’s ads.

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A YEAR OF PURPOSE: 2021’s Influencer Marketing Trends

A one-stop-shop for everything you need to know about social media, influencers and digital marketing for the upcoming year, featuring case studies and stats galore.

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10 Lessons We Learnt In 2020

It’s no secret that whatever world you work in, each year brings new challenges. (more…)

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20 Celebrities That Defined 2020

Celebrities seemed to take on a new lease of life in 2020. Previous years have seen Hollywood’s finest take a back foot, as more relatable influencers sat centre stage – but this year, the famous faces who entertain, educate, lead and delight found new ways to be empathetic and engaging.

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We Get Why You F***Ing Hate Influencer Marketing

No really, we do.

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Why Celebrities Are STILL A Relevant Part Of The Influencer Mix

How to use celebrities to successfully drive impact and ROI in your influencer marketing strategy. (more…)

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A GUIDE TO ENSURING YOUR INFLUENCER CAMPAIGN IS SUCCESSFUL

What actually is data-led influencer marketing? Most brands, agencies and creators will go about influencer marketing differently. (more…)

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HOPE AND HAPPINESS: How To Understand Your Customers This Season

How to effectively measure the return on investment when it comes to influencer marketing.

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Looking Ahead: Your ‘New Normal’ Influencer Marketing Toolkit

A lot has happened in the last six months. It seems the only constant in the wake of 2020, will be change…

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SOCIAL COMMERCE: 2020’s Answer To Effective ROI

Everything you need to know about the latest commerce trends, and how best to maximise their usage for your brand.

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Do influencers still need management?

Talent management is nothing new – all musicians, actors, TV presenters and writers have had teams behind them for years.

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3 Things Your Brand And TikTok Have In Common

As told by TikTok’s top creators…

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PRIDE AND JOY: LGBTQ+ Influencers to Follow and Work With

June has been a globally tumultuous month so far, but that will not take away from the rainbow-hued joy of Pride Month.

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If you’re an influencer and want to be considered for campaigns, get in touch at info@seenconnects.com