Competing – be it as an athlete or a gamer – requires kit. So collaborations between sportswear brands and Esports has always felt like a natural fit. But what about high fashion. Seems like a stretch right? Actually, no.
It’s back, baby. And just like that, our summer evenings are once again all-booked-up. (more…)
It’s Christmas in the Queer community. Eurovision, Pride and all sorts are on the horizon, so, Henny, let’s discuss ‘dragvertising’. (more…)
An influencer marketing guide to making alcohol brands fly – from following the rules to nailing the brief.
A campaign where brand, influencer and consumer explore sustainability together, is a campaign that increases brand trust and protects the planet. Here’s your guide to making it work.
An introduction to NFTs; how blockchain and cryptocurrency can unlock new potential for brands, who’s cashing in early, and why influencers are the route to success.
A low-down on the app du jour, Clubhouse: an invite-only, podcast party mashup, perfect for giving people an audible soapbox. But, is that a good thing?
Everything you need to know about Facebook’s data fight over Apple’s iOS 14 update, and whether consequences will affect your brand’s ads.
A one-stop-shop for everything you need to know about social media, influencers and digital marketing for the upcoming year, featuring case studies and stats galore.
It’s no secret that whatever world you work in, each year brings new challenges. (more…)
Celebrities seemed to take on a new lease of life in 2020. Previous years have seen Hollywood’s finest take a back foot, as more relatable influencers sat centre stage – but this year, the famous faces who entertain, educate, lead and delight found new ways to be empathetic and engaging.
How to use celebrities to successfully drive impact and ROI in your influencer marketing strategy. (more…)
What actually is data-led influencer marketing? Most brands, agencies and creators will go about influencer marketing differently. (more…)
How to effectively measure the return on investment when it comes to influencer marketing.
A lot has happened in the last six months. It seems the only constant in the wake of 2020, will be change…
Everything you need to know about the latest commerce trends, and how best to maximise their usage for your brand.
Talent management is nothing new – all musicians, actors, TV presenters and writers have had teams behind them for years.