Insights

Over the last three months, TikTok has well and truly taken over – and there are no signs of its dominance slowing down.

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When it comes to isolation, the struggle is real. It doesn’t matter how many loaves of banana bread you bake, or how many times you try to perfect the ultimate sourdough starter…one’s mind seems to relentlessly return to the fact we’re on week eight of a god-knows-how-long quarantine, shut off from the world, disconnected from reality. (more…)

In these trying times, it’s important to focus on the positives. One of the greatest strengths of the online community is exactly that, community, and right now what people need more than ever – while in the confines of their own home – is a way to laugh, get inspired and stay positive.

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Influencers garner more trust than celebrities and athletes, and more than half of the world’s younger population aged 13 to 38 have made a purchase based on the view of someone in their social media feeds; 86% would try to do it on their own, given the chance.

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It’s taken some time – and the unfortunate circumstance of a pandemic – but concert live-streaming could finally be having its moment. Even though it’s for the best, most of our escapes from daily life – concerts, sports, festivals, and cinema trips – have been cancelled because of the coronavirus pandemic.

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Granted, a pandemic might not seem like the most likely time for people to be thinking about influencers, but arguably – especially from a brand perspective – this might be a more relevant window of influencer opportunity than ever before.

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I am sure by now you have seen that Joe Wicks, AKA The Body Coach, has introduced P.E. at home via YouTube Live to his 1.2M subscribers.

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Right now, the world is spending an increased amount of time on social media – all thanks to our newfound and unwelcome life partner, Covid-19.

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Though YouTube is most commonly associated with visual content, sound-oriented ASMR videos are resonating with millions of users.

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As we embark on a new decade, we find ourselves in an increasingly instantaneous environment. We now officially live in a 5G world, and pretty much every household appliance in our homes can not only speak to us, but also complete menial tasks on cue, without so much as a whisper.

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Since launching in the summer of 2018, shopping savvy millennials have been making purchases via the world’s hub of pictorial inspiration. According to Facebook, “Instagram Shopping gives your business an immersive storefront.”

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Last Friday, we were invited on to BBC World News to discuss a question that’s been cropping in the industry for some time: Is 2020 is the year of influencer fatigue?

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2019 was the biggest year yet for influencer marketing, and the charge shows no signs of slowing down.

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Are Influencers influencing the election?

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The new BBC Three series set within the offices of Salford-based company In The Style provides a glimpse inside the world of ultra-fast fashion and the role influencer marketing has played in the company’s success.

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TikTok is huge, really huge. The Chinese-owned social media platform which currently boasts 600 million active users and was the most downloaded app of 2018. See? Huge.

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This morning we were invited onto BBC News; Worklife to talk about whether influencer marketing is here to stay.

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Natalie Massenet was told it would never work. People would never buy luxury clothing and accessories online, ever.

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We are currently in the middle of what will probably turn out to be the most interesting change within the marketing world.

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