A low-down on the app du jour, Clubhouse: an invite-only, podcast party mashup, perfect for giving people an audible soapbox. But, is that a good thing?
THE MAGIC TOUCH: Humanising Tech To Inspire Customers
Using influencers, live shopping and purpose-driven marketing to bring tech down to Earth.
Facebook Vs. Apple: The Data Fight Of Our Generation
Everything you need to know about Facebook’s data fight over Apple’s iOS 14 update, and whether consequences will affect your brand’s ads.
A YEAR OF PURPOSE: 2021’s Influencer Marketing Trends
A one-stop-shop for everything you need to know about social media, influencers and digital marketing for the upcoming year, featuring case studies and stats galore.
10 Lessons We Learnt In 2020
It’s no secret that whatever world you work in, each year brings new challenges. (more…)
20 Celebrities That Defined 2020
Celebrities seemed to take on a new lease of life in 2020. Previous years have seen Hollywood’s finest take a back foot, as more relatable influencers sat centre stage – but this year, the famous faces who entertain, educate, lead and delight found new ways to be empathetic and engaging.
Why Celebrities Are STILL A Relevant Part Of The Influencer Mix
How to use celebrities to successfully drive impact and ROI in your influencer marketing strategy. (more…)
A GUIDE TO ENSURING YOUR INFLUENCER CAMPAIGN IS SUCCESSFUL
What actually is data-led influencer marketing? Most brands, agencies and creators will go about influencer marketing differently. (more…)
HOPE AND HAPPINESS: How To Understand Your Customers This Season
How to effectively measure the return on investment when it comes to influencer marketing.
Looking Ahead: Your ‘New Normal’ Influencer Marketing Toolkit
A lot has happened in the last six months. It seems the only constant in the wake of 2020, will be change…
SOCIAL COMMERCE: 2020’s Answer To Effective ROI
Everything you need to know about the latest commerce trends, and how best to maximise their usage for your brand.
Do influencers still need management?
Talent management is nothing new – all musicians, actors, TV presenters and writers have had teams behind them for years.
PRIDE AND JOY: LGBTQ+ Influencers to Follow and Work With
June has been a globally tumultuous month so far, but that will not take away from the rainbow-hued joy of Pride Month.
Everything you need to know about TikTok – as a brand or creator!
Over the last three months, TikTok has well and truly taken over – and there are no signs of its dominance slowing down.
Mental Health Awareness Week: The Influencers Getting us Through Lockdown
When it comes to isolation, the struggle is real. It doesn’t matter how many loaves of banana bread you bake, or how many times you try to perfect the ultimate sourdough starter…one’s mind seems to relentlessly return to the fact we’re on week eight of a god-knows-how-long quarantine, shut off from the world, disconnected from reality. (more…)
10 Influencer Accounts To Pick You Up During A Pandemic
In these trying times, it’s important to focus on the positives. One of the greatest strengths of the online community is exactly that, community, and right now what people need more than ever – while in the confines of their own home – is a way to laugh, get inspired and stay positive.
Is this the end of influencers as we know it?
Influencers garner more trust than celebrities and athletes, and more than half of the world’s younger population aged 13 to 38 have made a purchase based on the view of someone in their social media feeds; 86% would try to do it on their own, given the chance.
2020: The Year The World Went LIVE
It’s taken some time – and the unfortunate circumstance of a pandemic – but concert live-streaming could finally be having its moment. Even though it’s for the best, most of our escapes from daily life – concerts, sports, festivals, and cinema trips – have been cancelled because of the coronavirus pandemic.