What actually is data-led influencer marketing? Most brands, agencies and creators will go about influencer marketing differently. (more…)
HOPE AND HAPPINESS: How To Understand Your Customers This Season
How to effectively measure the return on investment when it comes to influencer marketing.
Looking Ahead: Your ‘New Normal’ Influencer Marketing Toolkit
A lot has happened in the last six months. It seems the only constant in the wake of 2020, will be change…
SOCIAL COMMERCE: 2020’s Answer To Effective ROI
Everything you need to know about the latest commerce trends, and how best to maximise their usage for your brand.
Do influencers still need management?
Talent management is nothing new – all musicians, actors, TV presenters and writers have had teams behind them for years.
PRIDE AND JOY: LGBTQ+ Influencers to Follow and Work With
June has been a globally tumultuous month so far, but that will not take away from the rainbow-hued joy of Pride Month.
Everything you need to know about TikTok – as a brand or creator!
Over the last three months, TikTok has well and truly taken over – and there are no signs of its dominance slowing down.
Mental Health Awareness Week: The Influencers Getting us Through Lockdown
When it comes to isolation, the struggle is real. It doesn’t matter how many loaves of banana bread you bake, or how many times you try to perfect the ultimate sourdough starter…one’s mind seems to relentlessly return to the fact we’re on week eight of a god-knows-how-long quarantine, shut off from the world, disconnected from reality. (more…)
10 Influencer Accounts To Pick You Up During A Pandemic
In these trying times, it’s important to focus on the positives. One of the greatest strengths of the online community is exactly that, community, and right now what people need more than ever – while in the confines of their own home – is a way to laugh, get inspired and stay positive.
Is this the end of influencers as we know it?
Influencers garner more trust than celebrities and athletes, and more than half of the world’s younger population aged 13 to 38 have made a purchase based on the view of someone in their social media feeds; 86% would try to do it on their own, given the chance.
2020: The Year The World Went LIVE
It’s taken some time – and the unfortunate circumstance of a pandemic – but concert live-streaming could finally be having its moment. Even though it’s for the best, most of our escapes from daily life – concerts, sports, festivals, and cinema trips – have been cancelled because of the coronavirus pandemic.
Saving Grace: The Influencers Pushing Us Through This Pandemic
Granted, a pandemic might not seem like the most likely time for people to be thinking about influencers, but arguably – especially from a brand perspective – this might be a more relevant window of influencer opportunity than ever before.
5 things you can all learn from Joe Wicks going LIVE
I am sure by now you have seen that Joe Wicks, AKA The Body Coach, has introduced P.E. at home via YouTube Live to his 1.2M subscribers.
Support influencers, supporting you!
Right now, the world is spending an increased amount of time on social media – all thanks to our newfound and unwelcome life partner, Covid-19.
ASMR: How Brands Are Raising Their Profiles
Though YouTube is most commonly associated with visual content, sound-oriented ASMR videos are resonating with millions of users.
Tech Predictions for 2020
As we embark on a new decade, we find ourselves in an increasingly instantaneous environment. We now officially live in a 5G world, and pretty much every household appliance in our homes can not only speak to us, but also complete menial tasks on cue, without so much as a whisper.
Will Instagram overtake Amazon as the world’s biggest DTC marketplace?
Since launching in the summer of 2018, shopping savvy millennials have been making purchases via the world’s hub of pictorial inspiration. According to Facebook, “Instagram Shopping gives your business an immersive storefront.”
BBC World News Interview: Are we suffering from Influencer fatigue?
Last Friday, we were invited on to BBC World News to discuss a question that’s been cropping in the industry for some time: Is 2020 is the year of influencer fatigue?